“Times Change, People Don’t” – & Other Timeless Copywriting Tips
I’ve been writing direct response copy for twelve years, and in sales for over a quarter of a century. During that time, I’ve worked with some incredible clients, but none quite like the mighty Drayton Bird. What Drayton doesn’t know about selling in print probably...
Should I Market My Business During a Pandemic?
“Should I Market My Business During a Pandemic?” This is a question I’ve heard a ton lately. And in many ways, it’s quite heartening for me. This strong desire for ethics during the Coronavirus crisis, is a sign of how many business owners want to do things the right...
3 Ways to Boost Sales During Times of Crisis
There’s no getting away from it. Global pandemics and economic shutdowns make life VERY hard for businesses. Businesses from all over the world are suffering. Some more than others of course, but virtually everyone is feeling it. The good news is there’s still plenty...
What Are You REALLY Selling?
I made this post on a forum a while back, and whilst for many it will be sales 101, I think it’s worth mentioning again as it’s so important! Here’s the post… This story comes inspired by a meal out I just had with my family. The “better half” and I went to the cinema...