by Laurence Henry | Aug 30, 2023 | Copywriting
I’ve been writing direct response copy for twelve years, and in sales for over a quarter of a century. During that time, I’ve worked with some incredible clients, but none quite like the mighty Drayton Bird. What Drayton doesn’t know about selling in print probably...
by Laurence Henry | Jul 7, 2023 | Copywriting
I made this post on a forum a while back, and whilst for many it will be sales 101, I think it’s worth mentioning again as it’s so important! Here’s the post… This story comes inspired by a meal out I just had with my family. The “better half” and I went to the cinema...
